I spent last week with coaches and athletic directors from the National Christian College Athletic Association (NCCAA) at their annual convention that I spoke at. What a dynamic, focused, and joyful group of people!

Kicking off the NCCAA Convention in St. Louis: Vision to WIN

Three things stood out to me about these leaders:
1. Authenticity is attractive. In listening, observing, and talking with these leaders, I could tell there was a connection in “walking their talk.” Their personal convictions and value of their school and athletic program mission and purpose statements rang true.
2. They possess an ethic of care and love for people over profit. In today’s world, this is refreshing and magnetic. This is not to say these coaches and athletic directors aren’t interested in the bottom line – whether it’s measured with their department/program budgets or their win-loss records. Their concerns for developing people around them to know and love Christ and live with meaning and purpose simply trumps their desire to “profit.”
3. A sense of urgency to improve the performance of themselves as leaders, of their teams, and programs focuses them. Like most college coaches, desiring a general sense of improvement “down the road” isn’t good enough. Their openness and desire to learn launches their quest for leveraging tools and consulting strategies to equip their team to improve . . . now, this season, beginning today.

These key questions may help us reflect and grow as leaders:
• Am I authentic in my life and work? Do I “do” what I say is important?
• Do I value people or profit (measured in financial gain or wins) more than the other? How do my behaviors and attitudes reveal this?
• What is my sense of urgency to improve the performance of my leadership effectiveness and of my team in and out of the heat of battle?
• How attractive is my leadership?

By Dr. Heidi Scott, the Leader’s Coach

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